Consumer Behavior

The different slipway stores and goods are displayed play a faulting role for the consumer when out shopping. The sales staff can in addition influence the costumers a great deal in a purchase decision. It is therefore critical for companys to be aware of on the whole the steps the consumers undergo before actually buying a product. Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) in tuneation about those stimuli, and interprets the information to form a coherent, meaningful purview of the world (Wells and Prensky, p.257) So, perceptual experience not only occurs when we register a arousal by one of our five senses but it also relates to the view that that is certain as a result of the excitant. However, a persons force backion to stimuli and the perceptions that they form as a result of a stimulus a great deal depends on past experiences and the expectations that they pass on built up as a result. Police get a line reports are often contrasted as two people go steady the same casualty in different ways. In a similar way, two people who construe a McDonalds cling may react to it in very different ways but it is up to the marketing manager to try to good luck charm to as galore(postnominal) of the target audience as possible. If a person has had a good experience with a McDonalds meal and then it is probable that they will think of this pleasurable experience when they see something that they dude with McDonalds, for example the Golden Arches logo. This is because of classical conditioning, as people have learnt to link the logo of McDonalds with a pleasurable meal. If, however, a consumer contracted forage inebriety from McDonalds then they would not react to the sight of the McDonalds stylemark in the same way: the... If you want to get a full(a) essay, order it on our website: OrderCustom Paper.com

If you want to get a ! full essay, visit our page: write my paper