BP SWOT Essay

StrengthStrong improvement in safetyBP foc phthisiss on new research and product innovation, leading in new researcher and also improving in safety and cash advance in the work places. According to Safer drilling (n.d.), BP use Blowout preventer (BOP) applied science to support safety in offshore rigs in Brazil. Using soaring technology likes digital radiography can evaluate and determine subway system structure in the North Sea. BP also improves the new tools called Permasense corrosion probes to cope walls thickness in refining process ( plentiful research, 2013). This equipment is an effective method to control and protect the probability in wall crake.WeaknessEcological impacts of anele spillage damage geniusBP experienced a reputation risk in terms of twain public reaction and biological response. About 5 million BP barren oil spilled in 2010, causing a disaster on ecosystem. Dragovic (2013) give tongue to that oil spill would constraint species of wildlife because res idues of harmful substances could not be cleanup position completely. It also disrupts the chain of wildlife. BP was deluged with blame and disappointment from the pubic. It would take BP quite almost time to rebuild its brand-image. (Walt, 2010)OpportunityGrowing shoot on renewable energyThe piece has increasingly growing demand for renewable energy. The spherical renewable consumption will increase to 6.3% (2030) of energy demand from 1.8% (2010). BP is hustling to place emphasis on development of renewable energy (Morales, 2012). Consumers start a tendency to choose to use renewable energy. According to consumer demand is growing (2011), there are 48% of subjects who are willing to use renewable energy and 49% are prepared to pay excess cost for that.ThreatLack of oil and triggerman reservoirsOil and splosh commercees are high competition because companies gain high benefits. From long cessation in operation, the crude oil and natural gas near the world is declining that mean the fossil fuel in the future will choke out. According to OPEC share of world crude oil reserves 2012 adduce that now OPEC has only 1,200 billion barrels in reserves international fossil energy In 2010 individual and organization used approximately 87 million barrels per day. The biggest fuel consumer is Asia and Oceanic region. They used around 27 million barrels per day and gradually every yr from 2006-2010. Recently, people utilize oil and gas rather than producing. (International muscle Statistics, n.d.)ReferencesConsumer demand for renewable energy is growing. (n.d.). Retrieved from http//www.windmade.org/for-companies/global-wind-study/consumer-demand-for-renewable-energy-is-growing.aspx Dragovic, D. (2013, March 19). Environmental impact of the BP oil spill. Retrieved from http//livinggreenmag.com/2013/03/19/energy-ecology/environmental-impact-of-the-bp-oil-spill/ International Energy Statistics. (n.d.). Retrieved from http//www.eia.gov/cfapps/ipdbproject/ied index3.cfm?tid=5&pid=54& attention=2 OPEC share of world crude oil reserves 2012. (n.d.). Retrieved from http//www.opec.org/opec_web/en/data_graphs/330.htm Marketline. (2013, August 23). Company profile BP Plc. Retrieved from Business Source Complete database. Morales, A. (2012, January 18). Renewable-energy outgrowth to outpace oil, gas through 2030, BP Says. Retrieved from http//www.bloomberg.com/news/2012-01-18/renewables-to-grow-more-than-8-a-year-through-2030-bp-says.html Safer drilling (n.d.). Retrieved from http//www.bp.com/en/global/corporate/sustainability/safety/preventing-and-responding-to-accidents-and-oil-spills/safer-drilling.html The Gulf of Mexico oil spill consequences for the oil and gas industry. (2011, February 15). Retrieved from http//uk.practicallaw.com/3-504-7901?service=crossbordera684683 Wearden, G. (2010, April 27). BP profits jump after oil price rise. Retrieved from http//www.theguardian.com/business/2010/apr/27/bp-profits-jump-oil-prices-ris Walt, V. ( 2010, July 19). Can BP ever rebuild its reputation? Retrieved