Strategic Plan, Part I: Conceptualizing a Business

Strategic Plan, Part I Conceptualizing a trans delegating line BUS/475 Strategic Plan, Part I Conceptualizing a melodic phrase A successful strategic contrive moldiness be based on the lodges care, vision, and set. The purpose of this paper is to define a selected business, products, services, and nodes by creating a mission line. In addition, this paper contains a vision for the organization that demonstrate the evaluate future for the business, and it volition define the fraternity set considering important topics much(prenominal) as culture, kindly responsibility, and ethics.It allow overly analyze how the vision, mission, and values fall the telephoners strategic direction. Finally, it will evaluate how the caller-out address clients needs and how private-enterprise(a) advantage will be achieved. The name of the participation is Bella B extinctique. Bella B divulgeique is a trendy fashion and accessory dress shop. Bella, which means beautiful in Spanish, def ines the opinion of the dress shop. Bella Boutique will carry a wide variety of contemporaneous clothing, accessories, shoes, and make up.Bella Boutique excessively offers free personal title advice, which includes and dot zeal assessment based on body oddball, skin color, style, and record of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls render it off shopping in a fun environment that offers trendy and low-cost fashions with a surpassing personalized service. Bella Boutique will stand out from the competition by having a good location in a high-shopping area, offering quality products, and excellent customer service.Products and services will be offered in- storages and online. Mission Statement To provide modern young women with a boutique that offers a fun and comfortable shopping environment To offer a wide variety of trendy fashion and accessories to make certainly customer always find something they love To help women learn what styles and colors go best with their unique body causes and personalities Vision Statement To be the boutique of choice for young, modern women To open many interjects throughout the country and withdraw up sales by promoting our products effectively Guiding Principles or determine Customers are our priority. Always make an extra effort to make certain(a) customers are satisfied with our products and services Educate customers about new trends and how to style their purchases properly. Make certain(p) customers needs are met We encourage and promote heathen and ethnical diversity in our stores. Employees from different pagan and ethnical backgrounds contain to our fraternity a true reflection of our society Our employees are our sterling(prenominal) asset.We encourage employees to share their creative and innovative ideas to improve our company Our company provides a fun working atmosphere and promotes person al growth and development. We make to offer our employees a healthy work-life balance Respect and honesty essential always be present when dealing with our customers, vendors, and employees. We do not exact in acts that can be detrimental to the reputation of our company We discharge our business with affectionate responsibility.Our products are purchased from socially and environmentally responsible vendors. We also contribute to improve society by volunteering and helping in social causes Employees will adhere to the highest ethical standards at all times The mission, vision, and values debate for my company provide the structure, framework, and goals in which all the actions will be based on. The mission and values provide the framework to deport each action in the strategic externalise. The vision is our objective, what we want to accomplish for our company in the future.The mission, vision, and values set the right direction for the company actions. Employees must know that their actions affect the overall mission, vision, and values of the organization. These statements are the guiding principles for the company strategic plan, for that reason employees actions should always reflect the mission, vision, and values statements of the company to escort its success. The trends in fashion are always changing, Bella Boutique will postulate to be alert of the new trends to keep customers satisfied.Another resource to make surely the company is addressing customers needs is to have customer satisfaction surveys, allowing the customers to express what they standardized about our store and what they would change. Bella Boutique will have plenty of local anesthetic competition from many other boutiques. The most direct competitors will be those with the same theory, located in the same area, carrying some of the same brands we sell, and publicise to our target market.Besides the trendy and inexpensive clothing and accessories, Bella Boutique wi ll shit a significant militant advantage by providing a coiffure to shop with a fun, comfortable, and welcoming atmosphere. In addition, Bella Boutique offers a professional customer service, and we progress to for 100% customer satisfaction. Another unique cause of Bella Boutique that take a leaks competitive advantage is the free personalized styling service, in which a professional stylist helps the customers find the right pieces of clothing for their body type and temperament.Bella Boutique locations will be designed with comfort and convenience in mind, the store will be decorated with coetaneous furniture and multi-color with inviting colors. The store will have big private dressing retinue with plenty of hooks to hang the clothing pieces and an assigned employee to assist customers. in any case for more convenience the store will have small and deluxe shopping carts to make the shopping experience more adoreable. In addition, the store will have a dedicated kids room where the customers children can land while their parents shop.The kids room will also have a babys room portion to allow customer to feed and change small babies. In conclusion, this paper delimitate the concept of Bella Boutique along with its products, services, and customers. The mission statement was developed to explain the concept of the business. The vision statements are clearly specify to show where the company is heading and the values reflect how the company will persuade business. The mission, vision, and value statements help align the different elements of the strategic plan with the company goals.By creating and implementing the mission, vision, and value statements Bella Boutique, defines the current situation of the company and have a clear understanding of where the company is heading. References Thompson Jr. , A. A. , Gamble, J. E. , Strickland III, A. (2006). Strategy Winning in the Market value. McGraw-Hill. www. bplans. com. (n. d. ). Retrieved 11 19, 2012, from http//www. bplans. com/womens_clothing_boutique_business_plan/company_summary_fc. php. www. brainmass. com. (n. d. ). Retrieved 11 19, 2012, from http//brainmass. com/business/marketing/286812.Strategic Plan, Part I Conceptualizing a BusinessStrategic Plan, Part I Conceptualizing a Business BUS/475 Strategic Plan, Part I Conceptualizing a Business A successful strategic plan must be based on the companys mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the pass judgment future for the business, and it will define the company values considering important topics much(prenominal) as culture, social responsibility, and ethics.It will also analyze how the vision, mission, and values guide the companys strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved. The name of the company is Bella Boutique. Bella Boutique is a trendy fashion and accessory boutique. Bella, which means beautiful in Spanish, defines the concept of the boutique. Bella Boutique will carry a wide variety of contemporary clothing, accessories, shoes, and make up.Bella Boutique also offers free personal style advice, which includes and elaborate style assessment based on body type, skin color, style, and personality of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls enjoy shopping in a fun environment that offers trendy and affordable fashions with a superior personalized service. Bella Boutique will stand out from the competition by having a good location in a high-shopping area, offering quality products, and excellent customer service.Products and services will be offered in-stores and online. Mission Statement To provide modern y oung women with a boutique that offers a fun and comfortable shopping environment To offer a wide variety of trendy fashion and accessories to make sure customer always find something they love To help women learn what styles and colors go best with their unique body types and personalities Vision Statement To be the boutique of choice for young, modern women To open many stores throughout the country and buzz off up sales by promoting our products effectively Guiding Principles or value Customers are our priority. Always make an extra effort to make sure customers are satisfied with our products and services Educate customers about new trends and how to style their purchases properly. Make sure customers needs are met We encourage and promote cultural and ethnical diversity in our stores. Employees from different cultural and ethnical backgrounds figure out to our company a true reflection of our society Our employees are our great asset.We encourage employees to share th eir creative and innovative ideas to improve our company Our company provides a fun working atmosphere and promotes personal growth and development. We strive to offer our employees a healthy work-life balance Respect and honesty must always be present when dealing with our customers, vendors, and employees. We do not contain in acts that can be detrimental to the reputation of our company We conduct our business with social responsibility.Our products are purchased from socially and environmentally responsible vendors. We also contribute to improve society by volunteering and helping in social causes Employees will adhere to the highest ethical standards at all times The mission, vision, and values statement for my company provide the structure, framework, and goals in which all the actions will be based on. The mission and values provide the framework to guide both action in the strategic plan. The vision is our objective, what we want to accomplish for our company in the fu ture.The mission, vision, and values set the right direction for the company actions. Employees must know that their actions affect the overall mission, vision, and values of the organization. These statements are the guiding principles for the company strategic plan, for that reason employees actions should always reflect the mission, vision, and values statements of the company to chequer its success. The trends in fashion are always changing, Bella Boutique will have to be alert of the new trends to keep customers satisfied.Another resource to make sure the company is addressing customers needs is to have customer satisfaction surveys, allowing the customers to express what they akin about our store and what they would change. Bella Boutique will have plenty of local competition from many other boutiques. The most direct competitors will be those with the same concept, located in the same area, carrying some of the same brands we sell, and denote to our target market.Besides t he trendy and affordable clothing and accessories, Bella Boutique will create a significant competitive advantage by providing a place to shop with a fun, comfortable, and welcoming atmosphere. In addition, Bella Boutique offers a superior customer service, and we strive for 100% customer satisfaction. Another unique give of Bella Boutique that creates competitive advantage is the free personalized styling service, in which a professional stylist helps the customers find the right pieces of clothing for their body type and personality.Bella Boutique locations will be designed with comfort and convenience in mind, the store will be decorated with contemporary furniture and calico with inviting colors. The store will have big private dressing retinue with plenty of hooks to hang the clothing pieces and an assigned employee to assist customers. likewise for more convenience the store will have small and elegant shopping carts to make the shopping experience more enjoyable. In addi tion, the store will have a dedicated kids room where the customers children can persist while their parents shop.The kids room will also have a glasshouse portion to allow customer to feed and change small babies. In conclusion, this paper defined the concept of Bella Boutique along with its products, services, and customers. The mission statement was developed to explain the concept of the business. The vision statements are clearly defined to show where the company is heading and the values reflect how the company will conduct business. The mission, vision, and value statements help align the different elements of the strategic plan with the company goals.By creating and implementing the mission, vision, and value statements Bella Boutique, defines the current situation of the company and have a clear understanding of where the company is heading. References Thompson Jr. , A. A. , Gamble, J. E. , Strickland III, A. (2006). Strategy Winning in the Marketplace. McGraw-Hill. www. bplans. com. (n. d. ). Retrieved 11 19, 2012, from http//www. bplans. com/womens_clothing_boutique_business_plan/company_summary_fc. php. www. brainmass. com. (n. d. ). Retrieved 11 19, 2012, from http//brainmass. com/business/marketing/286812.