The Knot

The international nautical mile Case Study i. Opportunity analysis of People, Opportunity, background and Deals. a. People i. David Liu, Chief Executive Officer 1. Nine geezerhood of digital production and management experience 2. Managed staff of forty at photo production company 3. Founded CD-ROM bugger offment firm ii. Rob Fassino, VP of merchandising 4. Eight years of advertizing experience 5. Founded digital division of advertising company 6. Produced TV commercials iii. Carley Roney, VP of Creative Development 7. President of RunTime, Inc. 8. Six years as creative director and editor 9. M. A. in Cultural Studies v. Michael Wolfson, VP of hot Business Development 10. Founded production company 11. Co-founded digital media division with Fassino v. Russ Casenhiser, managing director of Operations 12. Co-founded adoption Search, Inc 13. Developed industrys largest searchable database of bridal gowns 14. Co-owned La Galleria womens apparel store 15. M. B. A. vi. Becky Casenh iser, Director of Merchandising 16. Co-founded Bridal Search 17. Maintained relationships with bridal gown manufacturers 18. Co-owned La Galleria managed buying, sales, guest run 19.M. B. A. vii. Erik Herz, Director of Advertising Sales 20. Six years of sales experience in publishing industry 21. Helped launch Marie Claire in the American Market viii. Partnerships 22. Online a. Excite i. Features partner/ lifestyle channel b. AOL ii. Featured conjoin resource iii. Exclusive honeymoon resource iv. Featured get married capacitance partner c. Yahoo v. Developing Yahoo I do weddings 23. merchandising partnerships d. Bloomingdales vi. Online and in-store marketing e. 1-800 Flowers vii. merchandising and promotion partner f. Atlantic Records viii. Marketing and promotion partner . Great Bridal Expo ix. Featured online wedding resource h. Museum of the City of New York x. *The Future of Weddings* i. Harley Davidson Cafe xi. Special promotions, live events j. WEDCOM 97 xii. Keynote speaker/online partner b. Opportunity ix. What is The Knot selling? 24. Online content dealing with various issues in the early parts wedding party k. Second marriages, elopement, same-sex marriages, premarital pregnancy 25. Provide convenience l. Wedding-planning m. Fashion n. smash advice o. Grooms p. Travel q. Gifts r. Home 26. Gift shop 27. Gift registry x. node 28.People looking to get (re)married. 29. People looking for wedding chip ins 30. Wedding-related services xi. Is this service/product a compelling purchase? 31. Yes. People dont skimp on weddings 32. Recession-proof 2. 4 million weddings a year/ 34 billion in annual sales and services 33. xii. Can The Knot grow? 34. Yes. Its online well established base will allow it insure growing at a solider rate than any of its competitors xiii. How fast? 35. xiv. How will The Knot reach more customer segments? 36. Not by magazines high cost of infrastructure and development 37.Continue to adapt to technological changes and trends in the industry 38. Venture into wedding related markets (pregnancy, planning resources for people without silver for huge weddings, etc) 39. Offer evolving and compelling information 40. Create new strategical alliances 41. Strengthen user loyalty 42. xv. What are The Knots economics? 43. P20 xvi. What stands in the way of success? 44. Competitors 45. Wedding planners 46. c. Context (factors that inevitably changed, simply cant be controlled by The Knot) xvii. Regulatory environment xviii. care rates xix.Demographic trends xx. Inflation d. Deals ii. How much money should they raise? For what purpose? e. funds f. Purpose xxi. Increase investment to further develop the brand xxii. Maintaining relationships with advertisers xxiii. seduce technological infrastructure xxiv. Launch sites in other countries xxv. Develop gift registry business (p7) xxvi. Develop technology xxvii. Protect bargainmark/trade names iii. From whom should they raise money? On what terms? g. Whom x xviii. Venture capitalists 47. easy known team 48. Wedding market has a high egression potential 49. xxix. Strategic partners . Terms xxx. Provide limited strategic decisions xxxi. numberless cash flow iv. What should David Liu and Carla Roney do? Why? i. What to do xxxii. Continue to set aside a wide range of products that keep the customers interest xxxiii. Broaden customer base launch sites in other countries j. Why xxxiv. Maintain/develop technology xxxv. Keep current relationships with advertisers, customers, and retailers xxxvi. Maintain position above contender xxxvii. Respond effectively to competitive pressures xxxviii. Attract advertising from various industries