Business to Business Essay Example | Topics and Well Written Essays - 2000 words

Business to Business - strive ExampleAmazon.com, the worlds largest online retailer, has developed improved mechanisms for promoting its B2B e- worry transactions. This paper will analyze Amazons B2B arrangements with other companies and the nature of B2B transactions the company engaged in. In addition to discussing Amazons technical foul architecture that supports its B2B transactions, the paper will also identify the benefits and draw subscribes of these transactions. Amazons B2B transactions Amazon.com has developed B2B arrangements tumesce with firms across the globe. According to the Forbes writer Kanellos, Amazon is under an ongoing evolution process where the organization is transferring from a consumer retailer to a logistics provider to business houses. Amazon allows third parties (or external marketers) to sell their products by actor of its online retail services. Firms can display their inventory information, sell their products, and receive earningss online once the y created an account in Amazon.com. In addition, sellers can also make use of Amazons Webstore, which would help them take advantages of search locomotive engine optimization and backend organization. As Kanellos points out, the volume of products sold by external marketers on Amazon website increased to 36 percent. Amazon follows an interesting B2B model in delivering services to third-party retailers. Traditionally, a store owner or a wholesaler considers the difference between the retail and wholesale price as its profit. In contrast to this stuffy business practice, Amazon likes to obtain a commission on its online retail services. Market analysts observe that this business model has greatly assisted the company to advance in B2B marketing. The organization has developed an affiliate syllabus for promoting its products and its online retailers. Businesses can earn income when Amazon products are purchased through clicking those firms advertisement link. Publishing is another B2B service offered by the Amazon. The company launched its self-publishing site in 2011with intent to assist several(prenominal)s to self-publish their movies, music, and books online and thereby to eliminate intermediary costs. Once an individual obtains a copyright on his products like books or movies, he can use the advertisement and payment solutions provided by the Amazon. The company offers free publishing options and finds its revenues through royalty payments and shopping fees. As Smith opines, the fulfilment program is Amazons one of the major advancements in its B2B environment this program allows organizations to store and send off their products through Amazons fulfillment center. Once the Amazon fulfillment center receives the items sent by companies, those items are cataloged into the firms system. Under this option, companies can either sell their offerings through Amazon.com or utter(a) the sales process using their own techniques. When items are ordered, Amazon fulfills the orders and delivers the products to the end customers directly. Amazons back office system assists business houses to track the fulfillment. It is identified that Amazon has B2B relationships with different sizes of businesses ranging from sole traders to corporate giants. As per Amazons B2B strategy, new and un-established companies need to commence their operations with personal accounts.