Initial business idea Term Paper Example | Topics and Well Written Essays - 2250 words

Initial business idea - Term Paper interpreterThese people are those who appreciate a good wellnessy snack, and would have the purchasing power to snitch my products.A specialty tea shop needs as much above the line advertisements as below the line efforts. I will select proper media exposure in local newspapers and communicate stations, and would go heavy on leaflets and billboards, and in store promotions.Target Market will be set by first enumerating the qualities of each product to be offered. What are the products and variations to be served? What are the key benefits of these products? Do we put premium on its commercial appeal by engaging competitors in a value war and creating advertising plans that challenge the benefits of other similar products? Or do we want to maintain a certain brand image, and preserve the quality of the products notwithstanding other factors such as pricing?Having make all these, I came to the conclusion that I would like my business to appeal t o a certain nook market, but not alienating the popular crowd. I would be serving health products specialty tea, chocolate and confectionaries. I would like my target market to find appeal in the thought that they would be enjoying bell efficient but highly healthy snacks in my tea shop. My target market covers a full(a) age range. These may be college students who would want to spend quiet time catching up on notes and lessons while having good snacks. I also consider young professionals and adults who now have the capacity to counterbalance for a type of snack that would greatly be beneficial to their health. Since the young professionals and adults are more health certified nowadays due to the rise in the number of health drinks in supermarkets, they are the material body of market that would enjoy the products that I would offer. Lastly, those belonging to the 40s to 60s age bracket are those who are particularly conscious about the food they eat, and would find joy in t his new alternative being offered to